Nobody is a bigger fan than THE OUTSIDER on finding the best pieces to wear when you are lounging at home or tucking in for the night, making the best of your leisure time. SOFT FOCUS is a new line of pajama’s and robes that recently launched in Toronto this fall and fits all the criteria for your lounge time ideal. The line offers a  modern take on the classic pajama style, with soft fabrics, thoughtful details and a simplistic modish form.

I recently photographed the debut line for the SOFT FOCUS brand in Toronto, along with founder and designer Sammi Smith. Smith has created a beautiful collection of PJ’s and robes with a casual yet streamlined style, for a simplistic and elevated take on lounge ware. Smith’s ideal is to see customers in her wares, both comfortable at home or styled up for this trend worthy look when heading out. The one-size fits all pieces are made in Canada, with fabrics in both rayon and Tencel (which is a natural, eco fabric-sustainable in its manufacturing process), and all pieces are easy care, washed on delicate and hung to dry. The line offers a colour range of cream, blue or black, with accent details of monochrome tones and colour blocking. Each season will see a new offering of different fabrics and colours to set the mood for rest at its best.  

Sweet Dreams.

The SOFT FOCUS line can be found at  Souvenir Studios in Toronto, with on-line sales coming soon. Follow on Instagram for updates on events and sales @in_softfocus

 PJ’s sets are sold for $265.00 CND and robes for $245.00 CDN.




%d bloggers like this: